濟南網站優(yōu)化：SEO是一個司空見慣的話題.每天有成千上萬的關于網站推廣排名的SEO文章.在許多相關策略中,我們很少談論內容分發(fā)對SEO的影響.
Jinan website optimization: SEO is a common topic. Every day there are thousands of SEO articles about the ranking of website promotion. In many related strategies, we seldom talk about the impact of content distribution on SEO.
它是推進SEO項目過程的重要組成部分,在許多SEO教程網站中經常被忽視.
It is an important part of promoting the process of SEO projects, which is often ignored in many SEO tutorial websites.
那么,網站推廣排名,經常被忽視的重要一步?
So, website promotion ranking, often overlooked an important step?
基于過去的SEO工作經驗,濟南SEO認為,當我們進行網站推廣排名時,我們應該從以下內容著重理解這個問題:
Based on past experience in SEO, Jinan SEO believes that when we rank website promotion, we should focus on understanding this issue from the following contents:
常見的SEO優(yōu)化流程:
Common SEO optimization processes:
1、企業(yè)品牌和產品目標受眾定位
1. The Orientation of Enterprise Brand and Product Target Audience
2、關鍵字研究,撰寫高質量的內容
2. Keyword research, writing high-quality content
3、適當?shù)耐獠挎湗嬙?以提高包含率
3. Appropriate construction of external chains to increase inclusion rate
在這個過程中,初創(chuàng)企業(yè)網站的SEO基本上要高一步,下一步是重復上述步驟,等待自然排名提高,增加網站的有效點擊次數(shù).
In this process, the start-up website's SEO is basically a step higher, the next step is to repeat the above steps, waiting for the natural ranking to improve, increase the number of effective clicks on the site.
事實上,在這里我們忽略了一個重要的環(huán)節(jié),即為品牌影響力合理分配高質量內容,從而增加更多自然搜索點擊.
In fact, we have overlooked an important link here, that is, to rationally distribute high-quality content for brand influence, so as to increase more natural search clicks.
常用的策略如下:
Common strategies are as follows:
一、電子郵件營銷
I. E-mail Marketing
在早期營銷推廣中,我們經常使用策略來使用電子郵件營銷.為了使內容分發(fā)目標相對準確,我們通常建議收集以下電子郵件:
In early marketing campaigns, we often used strategies to use e-mail marketing. In order to make content distribution objectives relatively accurate, we usually recommend collecting the following e-mail:
1、來自相關行業(yè)成員的有關培訓社區(qū)的電子郵件地址.
1. E-mail addresses of relevant training communities from relevant industry members.
2、相關行業(yè)協(xié)會,以及在互聯(lián)網大會上注冊的電子郵件地址.
2. Relevant industry associations and e-mail addresses registered at Internet conferences.
3、在同一行業(yè)中注冊相關產品的電子郵件.例如,如果您正在進行SEO培訓,只要您擁有域名搶注平臺,那么在平臺上注冊的電子郵件地址就非常相關.
3. Register e-mail for related products in the same industry. For example, if you are training in SEO, as long as you have a domain name preemption platform, then the e-mail address registered on the platform is very relevant.
二、工業(yè)大功率平臺
II. Industrial High Power Platform
利用高權重平臺的優(yōu)勢,在做網站推廣排名的過程中,實際上我們可以達到SEO快速排名長尾詞的目的,從而獲得目標鏈接的相應點擊,以及自然搜索品牌,例如:
Taking advantage of the advantages of high-weight platform, in the process of website promotion ranking, we can actually achieve the goal of fast ranking long-tailed words of SEO, so as to obtain the corresponding clicks of target links and natural search brands, such as:
1、為優(yōu)質內容編寫相關長尾關鍵字的標題.
1. Write the title of long-tailed keywords for high-quality content.
2、創(chuàng)建描述性內容(盡可能與原始內容區(qū)分開來,并具有一定的吸引點擊次數(shù)的能力)
2. Create descriptive content (distinguish it from the original content as much as possible, and have the ability to attract clicks)
3、使用目標內容地址,即使是平臺壓縮的短鏈接,我們也需要點擊,而不是權重轉移.
3. Using the target content address, we need to click on even the short links compressed by the platform, not the weight transfer.
四、內容多平臺同步
IV. Content Multi-Platform Synchronization
從目前來看,搜索引擎排名的搜索量不僅限于早期的全基礎搜索平臺,而是合理內容多平臺的分布,主要包括:
At present, search engine ranking is not limited to the early full-based search platform, but a reasonable distribution of content platforms, including:
1、同步新媒體
1. Synchronizing New Media
大量新媒體平臺的誕生使內容發(fā)布門戶多元化.為了減少自身多平臺內容的分布,我們通常建議使用該平臺將網站的高質量內容自動分發(fā)到相關平臺,以獲得相應的點擊.
The emergence of a large number of new media platforms has diversified content publishing portals. In order to reduce the distribution of their multi-platform content, we usually recommend using this platform to automatically distribute high-quality content of the website to relevant platforms in order to obtain the corresponding clicks.
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